The rise of the immersive Internet is no longer a distant vision of the future — it is happening now. Like a current WIRED article highlights 3D technology is making a comeback, driven by breakthrough hardware innovations such as glasses-free 3D monitors, Meta Ray-Bans and Google's announced AR glasses. But it's not just the devices themselves that are the drivers: Users increasingly expect interactive, three-dimensional experiences — 77% prefer 3D representations over classic 2D content.
This development marks a turning point: The web is moving from static 2D space to a dynamic 3D experience. For companies, this means that anyone who does not invest in 3D content risks losing touch with changing consumer needs and the next generation of digital hardware.
The hardware revolution: Why 3D is now suitable for the mass market
With their AR glasses, Meta and Google bring 3D directly into users' everyday lives. These devices seamlessly overlay digital content with the real world — whether for navigation, shopping, or social interactions. The Market for 3D displays to grow to over 200 billion USD by 2032, driven by the need for immersive experiences.
Companies such as Liantronics rely on glasses-free 3D screens that use light field technology to create a natural depth effect. Such innovations make 3D more accessible and pave the way for wider applications — from retail to industrial visualization.
Users are driving demand: Why 3D is becoming the standard
Studies show that the majority of users prefer interactive 3D representations to classic product images. In industries such as E-commerce results in 40% fewer returns and 94% higher conversion rates, as customers can explore products more realistically.
From gaming to medicine: 3D is expected. A few use cases:
- ecommerce: 3D product visualizations reduce uncertainties and increase willingness to buy.
- automotive: Virtual showrooms enable customers to explore vehicles in 360°.
- Medicine & industry: 3D models improve training and planning processes.
The challenge, however, is that traditional methods expensive and slow are. Classic 3D creation via laser scanning or manual modelling is cost-intensive, time-consuming and requires specialist knowledge. For many companies, this is not a scalable solution.
The solution: Automated photorealistic 3D reconstruction
This is where Obsphera.ai comes in: The SaaS platform for companies uses Gaussian Splatting, other Radiance Fields technologies and AI to generate high-quality 3D models from simple photos or videos in minutes — without expensive hardware or expert knowledge.
Benefits for companies:
- 90% Saving time and money compared to manual methods.
- Web-optimized 3D models, which can be integrated directly into e-commerce, AR and virtual showrooms.
- Scalable for all industries — from Real estate to mechanical engineering.
Conclusion: 3D is not a trend — it is the future of the web
The combination of new hardware, user expectations, and AI-powered tools such as Obsphera.ai makes 3D an indispensable part of the digital strategy. Companies that invest now position themselves as pioneers in the immersive web — anyone who waits risks losing touch.
“The next era of the Internet will take place in 3D. The question is therefore not if, but when your company will join.” Albert Brenner, CIO OVRLAY
