The digital world is changing — from classic 2D web to immersive 3D experiences. Companies that sleep through this change risk losing touch with changing user expectations and technological innovations. The latest Neural Fields technologies such as Gaussian Splatting play a key role in this: This method revolutionizes the creation of photorealistic 3D models and makes them faster, cheaper and more accessible than ever before.
At OVRLAY, we have been working intensively with the 3D web for years and have validated the potential of Gaussian splatting in numerous projects. Our free Strategic guide provides a well-founded classification of the technology, its use cases and economic implications on 15 pages.
What our Gaussian Splatting Guide for Businesses has to offer
The guide is divided into seven chapters, which cover both technological basics and practical business applications:
- The leap from 2D to 3D — Why Gaussian Splatting is a game changer
The evolution of the web from static 2D content to immersive 3D experiences.
Key Insight: Gaussian Splatting enables photorealistic 3D models from simple photos — without expensive hardware or specialized knowledge.
- The emergence of the 3D web: Why demand for 3D content is increasing
Three key drivers (user expectations, technological innovations, economic benefits) are accelerating the demand for 3D content.
Key Insight: Companies that rely on 3D early on benefit from higher conversion rates and lower returns, for example in eCommerce.
- Gaussian splatting explained step by step
How a 3D model is created from 2D images in three steps — from data collection to real-time rendering.
Key Insight: AI optimizes the process so that even laymen achieve high-quality results.
- Flexibility of Gaussian splatting: combination with surface-based models
The technology can be seamlessly combined with classic 3D meshes, which opens up new applications.
Key Insight: Companies can link existing 3D assets with photorealistic environments.
- Added value for companies: Why Gaussian Splatting moves your business forward
Specific business benefits — from cost reductions (up to 90%) to improved customer interaction and scalable workflows.
Key Insight: The technology is for a wide range of applications in many industries interesting-.
- Gaussian Splatting in Practice: The Obsphera Suite
Presentation of our SaaS solution Obsphera, which offers companies an end-to-end platform for automated 3D reconstruction.
Key Insight: With Obsphera 360 (3D modeling) and Obsphera Studio (marketing asset generation), processes can be efficiently digitized.
- Strategic recommendations for action
Three steps to introduce Gaussian splatting in the company — from needs analysis to scaling.
Key Insight: Pilot projects can start even with a small budget.
How Obsphera helps companies
Our SaaS product Obsphera starts right where the guideline ends: It makes 3D reconstruction practical for companies.
The transition to the 3D web is not a question of if, but of when. Our guidelines provide decision makers with the necessary background knowledge to correctly assess the opportunities offered by the technology and to plan the next steps.
Download the guide for free here
More about the Obsphera Suite is available on the product page.
“Anyone who invests in 3D content today secures a competitive advantage tomorrow.” Albert Brenner, CIO OVRLAY
